Do you want a career that puts you directly in the live music industry or behind the scenes at the largest sporting events in the country? The Entertainment, Events and Sports Management major in UM’s College of Business is right for you.
Students in this new major connect with professionals in the entertainment industry and gain real-world experience at some of the region’s largest concerts and festivals.
Read More: UM Launches New Major in Entertainment, Events and Sports Management
Entertainment, Events, and Sports Management covers a wide range of topics, including talent management, event planning and execution, athletic administration, sponsorship and revenue development, and venue and facility operations. A strong emphasis on employability and experiential learning is a cornerstone of UM’s program.
Entertainment Management focuses on the behind-the-scenes business and administrative parts of the entertainment industry. It includes planning, organizing and managing aspects of the entertainment industry, such as talent production, development and funding.
Events Management entails the entire process of planning, organizing and completing events, from small gatherings to large-scale conferences. The work includes a variety of tasks such as budgeting, marketing, logistics and on-site coordination.
Sports Management is a career field that combines business principles with the sports industry. Aspects of Sports Management include marketing, events management, facilities management, and athlete representation. It's the business side of sports, everything that happens on the sidelines that make sporting events happen.
Employability is central to studying Entertainment, Events, and Sports Management. The UM program focuses on five career tracks where most career opportunities lie:
The Entertainment, Events, and Sports Management industry is dynamic and competitive, offering a variety of high-profile, high-paying, and influential roles, such as:
The music industry offers a variety of careers, both on-stage and behind the scenes. Careers can range from creative and performance roles to production and business management roles:
Events Management can take you down several different career paths, whether you prefer corporate, entertainment, nonprofit or private events. A career in Events Management requires skills in logistics, creativity and people management:
Is a degree in entertainment, events and sports management worth it? Because of the connections you’ll make and the resume-building experience gained -- yes, a degree in event management is well worth your time and investment.
Students pursuing a bachelor’s degree in Entertainment, Events, and Sports Management regularly get hands-on experience at concerts, festivals and large events across the region. Students can work in artist relations and meet with musicians and famous rock stars. Students also connect with industry professionals in entertainment management, who can give them advice and leads on career opportunities.
Students in Entertainment, Events, and Sports Management gain real-world experience by working with high-profile organizations and events across Montana and the West Coast. Recent student experiences included assisting backstage at the Pearl Jam concert in UM’s Washington-Grizzly Stadium and interning with Live Nation at Seattle’s T-Mobile Park.
Missoula is the ideal place to study Entertainment, Events and Sports Management. Just a few miles from the UM campus is the KettleHouse Amphitheater along the banks of the Blackfoot River, which hosts national touring musicians and gives students an opportunity to work back-stage. Missoula also boasts the Zootown Music Festival that draws thousands of people to enjoy live music over the Fourth of July weekend.
UM’s College of Business offers a Bachelor of Science in Business Administration with a major in Entertainment, Events, and Sports Management. Learn more about a degree in Entertainment, Events, and Sports Management at the University of Montana.
Both academic faculty and industry professionals teach courses within the Entertainment, Events, and Sports Management major. Additionally, alumni who are actively working in the entertainment, events, and sports sectors play an integral role in curriculum development and review, ensuring that course content remains relevant, rigorous, and aligned with industry needs.