In a widely shared YouTube video, comedian Louis C.K. explains that, “everything is amazing right now, and nobody is happy.”
Communication technologies today are amazing. Yet, I hear more rumbling about The University of Montana’s inability to communicate effectively with students, employees and other constituents than ever before. Nobody is happy.
I don’t know if people are any happier at North Carolina State University, but NC State offers a nice contrast to UM when it comes to campus communication strategies. UM has (sort of) adopted a tool called “Official Notices” for official campus communication. Official Notices can be read in OneStop and/or delivered to email addresses. NC State has adopted Twitter as an official channel of communication. They built a page that aggregates “official” Tweets from multiple departments.
The medium is not the message. Twitter doesn’t guarantee better communication than UM’s Official Notices. But NC State has adopted a strategy very different from UM. Without judging the quality or effectiveness of the communication, here is a numbers comparison between UM and NC State on official communication.
Number of messages in my UM Official Notices inbox:
8 over the last 26 days
Number of Tweets on the NC State Twitter page:
39 in the last 21 hours
Number of departments with ability to send UM Official Notices:
9
Number of departments at NC State with Twitter accounts:
62
Percentage of UM messages that link to a web page for more information:
37%
Percentage of NC State Tweets that link to a web page for more information:
67%
Average number of characters in UM Official Notices:
1,782
Average number of characters in NC State Tweets
108
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