Do you have goals you’re trying to achieve with your website? Actions you want your audience to take? And are you measuring and analyzing whether you’re achieving those goals?
Kyle James from Wofford College (yes, the same Wofford that ended the Grizzlies’ 2007 football season) won a “Best of Track” award at this week’s HighEdWeb conference in Springfield, MO for his presentation about web analytics. His presentation . . . and a lot more great posts about analyzing web traffic . . . is available on his blog doteduguru.com.
Here’s a link to the blog’s analytics category: http://doteduguru.com/idcategory/analytics.
