Marketing guru Seth Godin provides us ten principles for creating a great website.
There’s more detail in the post, but here’s a teaser:
- Fire the committee.
- Change the interaction.
- Less. Fewer words, fewer pages, less fine print.
- What works, works.
- Patience.
- Measure.
- Insight is good, clever is bad.
- If you hire a professional, hire a great one.
- One voice, one vision.
- Don’t settle.
What do you think? Can a complex organization like UM meet these standards? Should we even try?
Speaking of #9, some progress was made toward one vision during a campus-wide web strategic planning effort last spring.
Good Stuff.
I’m not sure the university will ever get away from the committee, but if the committees keep these in mind maybe they can be more effective.